We have a long standing commitment to protecting the confidentiality of our customers personal financial information. However, because of the unique nature of the Internet, we believe it will be helpful to have an overview of how this commitment is applied when we collect, use and protect your personal information when you visit us online.
The types of information we collect and how it is used
When you visit our web site we may collect navigational information such as pages visited and average time spent on a particular page. This is done to help us analyze our site design and enhance your user experience. We may also collect technical information concerning your computer browser type, IP address, or the presence of any software necessary to view our site such as Macromedia© Flash©. This information may be used to alert you of any possible software compatibility issues. (Macromedia© and Flash© are registered trademarks of Macromedia, Inc. in the United States and/or other countries.)
We also collect personal information provided by you or your representative on applications, forms, and e-mails. We use this information for many purposes including processing transactions in your account, responding to product applications and questions, and to fulfill regulatory requirements. The information we collect is used to deliver the services you have requested. We maintain strict policies to protect against the unauthorized disclosure or use of customer information and maintain extensive safeguards to prevent unauthorized access.
Here is more detailed information about your online relationship with us that you may find useful.
Cookies
Security
One of the most important priorities in providing you with integrated wealth management services is the security of your personal financial information. When you send personal information to us over the Internet, our security standards guard it in several ways. We use secure transmissions to encrypt information which helps protect it from interception by a third party. The use of firewalls, pass codes and other safety features we've installed also help ensure that the information you provide us remains safe and secure. More information on how we protect your information online, and measures you can take to protect yourself, can be found in the Security section of the site.
Third-Party links
We may provide you with access to information, products or services offered on nonaffiliated web sites through the use of hyperlinks that automatically move you from our web site to a third-party site. However, we cannot guarantee how these third-parties use cookies, and make no representations or warranties regarding third party sites or the companies maintaining them. If you choose to access third party websites through links on our pages, we encourage you to review the privacy and security polices on those sites before you provide them with any personal financial information.
Children's Online Privacy
We respect the privacy rights of your children. We do not knowingly collect, maintain, or use personally identifiable information from children under age 13 from our web sites. We are not responsible for the data collection and use practices of nonaffiliated third-parties to whom our web sites may link.
Security
Security is the most important issue we face in making online services available to our customers. Using industry standard security techniques ensures that your personal financial information remains confidential. We use security technologies such as: your personal user identification and password, encryption and firewalls. The combination of your user identification and password enables you to be uniquely identified to our online application. It is your responsibility to keep your password secure. You will also need to use a secure browser. Certain browsers have the ability to communicate securely by encrypting the information as it passes across the Internet. This method of communication is called Secure Socket Layer (SSL). Additionally, your information passes through a "firewall" which is a computer specifically designed to keep out unauthorized users.
Your Internet Browser
How to ensure that your session is secure! Once you've downloaded and installed your browser, here's how you can check for yourself that your online session is secure. As you browse through the resources available on the Internet, you'll notice that your browser's status bar changes with the Web page you have loaded. For example, check your Netscape browser for the security icon in the lower left corner of the browser. Microsoft displays the icon in the lower right corner of the browser window. You should see a pad lock graphic either locked or unlocked.
You can also check the Internet page's security information to ensure that the certificate for the site you are visiting is authentic and valid.
Ownership
In 2001, GenSpring affiliated with SunTrust Bank, a partner that respects the distinct capabilities of GenSpring's conflict-free business model and its unique approach to wealth management: sustaining multi-generational wealth for families of substantial success. SunTrust's support has helped GenSpring to fully realize our vision to provide conflict-free wealth management solutions to families of great net worth and to do so across generations. With the financial support of one of the country's largest financial services firms we can be sure to invest in the breadth and depth of resources necessary to serve our families without obligation to promote or use, in any way, SunTrust products. While SunTrust owns a majority interest in our company, senior management and other key employees retain a significant ownership interest in the firm.